A media vehicle is a specific television program, newspaper, magazine, or radio station or program.
A particular television show, digital platform, newspaper, magazine, radio station, outdoor advertising place, etc. is a type of media vehicle that can be used to convey advertisements or commercials (or any other marketing communications). Information broadcast by one of many mass communication channels, such as television and radio, is referred to as broadcast media. Newspapers and magazines, network television, and radio stations are examples of mass media, which are well-established communication formats created to reach huge audiences. Entertainment content like feature films, best-selling novels, and top songs is also covered by the term "mass media."
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