Respuesta :
The correct response is A. overcome its competitive disadvantage against Nike. underperformance in comparison to other businesses in the same sector or the industry standard.
A negative event or situation that lowers a firm's performance in a market is known as a competitive disadvantage. Knowledge, scale, scope, location, distribution, quality, product characteristics, process efficiency, productivity, and expenses are common examples of disadvantages. Poor employee treatment, insufficient training, and a lack of motivation all contribute to poor human resources management. Cost leadership, differentiation, defensive tactics, and strategic alliances are the four main ways to acquire a competitive edge. Differentiation, cost leadership, and focus advantage are the three basic categories of sustained competitive advantage. Anything that gives a business an edge over its rivals, enabling it to draw in more clients and increase its market share, is considered a competitive advantage. Three main types of competitive advantages are possible: Cost advantage is the ability to produce a good or deliver a service for less money than rivals.
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