refers to all other coverage that is gained through word-of-mouth or online buzz about the brand. refers to all other coverage that is gained through word-of-mouth or online buzz about the brand. free media owned media earned media paid media

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Earned media is exposure or publicity obtained through strategies other than paid marketing You have more opportunities to increase your brand's presence in the digital arena the more owned media you have.

Earned media is the means of transportation if owned media sites are the destination. What use is a website or social media platform if nobody visits it or engages with it Earned media comes into play here. Online word-of-mouth, or earned media, typically takes the shape of 'viral' tendencies, mentions, shares, reposts, reviews, recommendations, or content that is picked up by third-party websites. Strong organic search engine rankings combined with brand-generated content are typically one of the most powerful forces behind earned media. The two largest factors that influence earned media are frequently first page rankings and quality content.A website is one of the most prevalent forms of owned media, however blog sites and social media outlets are also examples. Your website and other platforms like social media and blogs are all extensions of your overall brand.

To learn more about Earned media here:

https://brainly.com/question/13362370

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