A consumer needs some degree of involvement to have the ability to evaluate multiple brands effectively. A consumer with low involvement will not spend more time just because there are more types of shoes to choose from, while a consumer with high involvement is likely to spend more time making a decision since there're more alternatives from which to choose.

A corporation or organisation uses the purchasing process to buy products or services in order to achieve its objectives.
Although many businesses make an effort to establish standards for the purchasing process, procedures can differ significantly between firms.
A plant manager, purchasing, and accounts payable are some examples of these departments. Others include engineering, purchasing, and accounts payable.
The expediting, supplier quality, transportation, and logistics are often also included in the larger procurement process, which includes purchasing.
As a result, three organisational departments complete various phases of the purchase process.
For the purpose of discouraging unethical behaviour and enhancing the process' credibility, the three departments do not all report to the same senior manager.

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