Respuesta :
The traditional role of sales promotion has been to generate short-term results, such as immediate sales, while the goal of advertising has been to generate long-term results, such as brand awareness and loyalty.
What is sale?
Sale is a commercial transaction between a buyer and a seller, typically involving the exchange of goods or services for money. It is a transaction in which both parties gain something of value. It can be a one-time event, or it can involve ongoing transactions between the same buyer and seller. Sales can involve the exchange of goods or services for money, or the exchange of goods or services for other goods or services. Sales often involve negotiations between the parties, and the terms of the sale may be influenced by factors such as market conditions, product availability, pricing, and quality. Sales can be a crucial part of a company's operations and can be used to create revenue and generate profit.
However, when used together, sales promotion and advertising can be effective in generating both short-term and long-term results. For example, a combination of sales promotion and advertising can be used to drive short-term sales, while also building brand recognition and loyalty over the long-term.
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