Respuesta :
Unique features and attributes that differentiate a product from competitors' offerings allow the firm to charge premium pricing.
Premium pricing is the practice of setting a higher price point for a product or service to reflect its perceived value and quality. This pricing strategy typically involves emphasizing the product's features and benefits, as well as its status as a luxury item, in order to justify the higher price point. Premium pricing is used in a variety of industries, from consumer products to services, and is often seen as a way to differentiate a product from its competitors and target a more affluent consumer.
Premium pricing is used to create an aura of exclusivity and is often associated with luxury goods and services. It can also be used to encourage customers to purchase a more expensive item over a cheaper alternative. Premium pricing can be used to re-establish a brand’s image or to create a new one. The goal of premium pricing is to maximize profit by charging a higher price point than what competitors are offering or to capture a larger share of the market.
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