Question

for a retail website, the revenue per session kpi determines whether new traffic driven through additional advertising is profitable focuses on enticing shoppers to purchase higher-priced items during each sales transaction looks to increase the number of new sessions identifies the percentage of completed transactions

Answer 1

For a retail website, the revenue per session KPI helps to determines whether new traffic driven through additional advertising is profitable. The Option A is correct.

What is revenue per session?

Also known as average revenue per session, refers to the average amount of money generated by every unique session or visit to your website. Retailers calculate the ARPS by dividing the total revenue in a particular time frame by the total number of unique website visits.

The session helps retailers to determine the health and performance of their brand and can provide insights into the effectiveness of existing strategies, identifying which efforts are generating result.

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