Question

Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. This is an example of the ________ function of public relations.
a. press relations
b. lobbying
c. development
d. product publicity
e. public affairs

Answer 1

This is an example of the press relations function of public relations.

What are press relations?

In other words, it entails influencing the media to present you in the way you would like to be seen by doing both the encouraging and avoiding the media at the same time.

Public relations and the word can be used interchangeably, however they are slightly distinct. In fact, one may consider press relations to be a form of channel for public relations. After all, the media greatly shapes and crafts the public's perspective.

This favorable outcome is achieved in a variety of ways. It could entail publishing press releases, holding events or conferences, attending conferences, or doing interviews.

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