Question

The societal marketing concept seeks to establish a balance between ________.
a. customer lifetime value and customer equity
b. an inside-out perspective and an outside-in perspective
c. consumer short-run wants and consumer long-run welfare
d. marketing mixes and market offerings
e. customer-driven marketing and customer-driving marketing

Answer 1

The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer long-run welfare.

Marketing social responsibility is the marketing concept that companies should make their marketing decisions by considering not only the desires of consumers and the needs of the company but also the long-term interests of society.

Social marketing can be defined as 'marketing with a social dimension or including non-economic criteria'. Social marketing is “considering the long-term interests of society”. It is about "direct benefits for the organization and secondary benefits for the community".

Social marketing concepts help organizations maximize profits and build long-term relationships with customers. It promotes the development of products that will benefit society in the long term and satisfy consumers.

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