Appeals to audience emotions such as fear, compassion, guilt, or pride are the kinds of appeals that Aristotle referred to as Pathos- true.
Greek word "suffering" or "experience," pathos (/pes/, US: /peos/; plural: pathea or pathê) appeals to the audience's emotions and ideals and elicits feelings that are already present in them. The term "pathos" is most frequently employed in rhetoric, which includes literature, film, and other narrative arts. Pathos is one of the three modalities of persuasion, along with ethos and logos. Pathos is the Stoic term for "complaints of the soul." Pathos is an internal occurrence that occurs in the soul and is characterized by an incorrect reaction to external sensations. One of the three artistic methods of persuasion listed by Aristotle in Rhetoric is "waking emotion (pathos) in the audience so as to encourage them to make the desired judgment."
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