Social media refers to methods of communication where individuals create, share, & exchange knowledge and concepts in online communities & networks.
A community whose members interact with one another primarily through the Internet is known as an online community, also known as an internet community or web community. Common interests among community members are typical. Since they are made up of a "family of invisible friends," online communities can often feel like home to many people.
These "friends" can also be linked up with one another via online gaming communities and gaming businesses. Usually, in order to access certain content or links, those who want to join an online community must first sign up as members on a particular website.
//Matching//
Reliability — Monitoring social media comments to help
forecast demand for rooms during the
holidays
Customer communication — Responding to a customer complaint about
Stetson's room rates on Twiter
Ease of doing business — Allowing customers to book a room at
Stetson's directly on Fakebook
Timeliness — Tweeting out special discounts in the
afternoon on rooms that are vacant for
that night
Learn more about online communities
https://brainly.com/question/17199308
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