Skim rating, additionally called worth skimming, could be a rating strategy that sets new product costs high and afterward lowers them as competitors enter the market. Skim rating is that the opposite of penetration rating, which costs recently launched merchandise low to make an enormous client base at the kickoff.
Skimming rating involves setting the best initial worth that customers extremely needing the merchandise are willing to pay once introducing a brand new product.
Good samples worth skimming embrace innovative electronic merchandise, like the Apple iPhone and Sony PlayStation three. as an example, the Playstation three was originally sold at $599 within the North American country market, however, it's been bit by bit reduced to below $200.
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