Amazon boasts very high click-through rate when using banner ads placed on CNN.com based upon percentage of people who are exposed to advertising and follow link to view advertisement.
In advertising, a product or service is promoted through certain procedures and techniques. The commercial advertisement is the most common reason, despite their being numerous others. Usually, it's employed to advertise a specific commodity or service. Commercial advertising typically aims to increase consumption of their products or services through "branding," in which customers associate a product name or image with particular characteristics. Advertising can reassure shareholders or employees about a company's viability or success. In the 19th century, the soap sector was one of the first to heavily advertise. The 1920s saw the development of cigarette advertising methods, most notably through the work of Edward Bernays, who is known as the "Father of Modern Madison Avenue" advertising.
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