Two phenomena that are difficult to demonstrate in evaluative conditioning are occasion-setting and extinction.
Evaluative conditioning is a term that refers to a change in attitude or behavior when paired with stimuli that (naturally) evoke positive or negative emotions about an object. Some examples of evaluative conditioning are present in:
There are two forms of stimuli that are hard to demonstrate for evaluative conditioning tests. The first one is occasion setting, which is the ability of a stimulus to modulate the efficacy of association between stimulus(es) or between stimulus and reinforcer. The second one is extinction. It's hard to demonstrate because unintentionally unlearning a behavior and eventually stops doing it altogether is difficult with conscience.
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