Question

Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:
A. attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them.
B. identifying which evaluative criteria are important to the individual, and pointing out which brand best meets those criteria.
C. trying to get the customer to reduce the size of the evoked set to exclude many of the choices.
D. attempting to convince the consumer to spend more than what was budgeted for the purchase to acquire more features they might prefer.

Answer 1

The correct answer is option (B)

which is identifying which evaluative criteria are important to the individual, and pointing out which brand best meets those criteria.

By determining which evaluative factors are significant to the individual and emphasising which brand best fits those criteria, marketers can affect the outcome of the assessment stage of the consumer purchase decision process.

A prospective buyer may stop the process at any point before making the actual purchase once it has begun. The likelihood that someone will go through all six stages of the purchasing process is probably limited to specific circumstances, such as when purchasing a thing for the first time or when purchasing expensive, durable, infrequently used items. Complex decision-making is what is meant by this.

To know more about assessment, click the below link

https://brainly.com/question/28046286

#SPJ4