Question

martine wants to sell her products in europe, since they are doing well in the united states. she does not have a lot of capital and is risk-averse, so she most likely would choose to begin withSelect one:
a. direct investment in another country.
b. exporting her products.
c. a strategic alliance with another company.
d. a joint venture with a local firm.
e. opening a franchise.
Answer: B. Exporting is the least financially risky global entry strategy, so Mary most likely would choose this route.

Answer 1

Martine wants to sell her products in Europe, since they are doing well in the United States. She does not have a lot of capital and is risk-averse, so she most likely would choose to begin with exporting her products.

The exporting is the selling of goods and services from one nation to another nation for the demanded goods and services. Exporting is the lowest financially risky in the global strategy. This can do Martine for sell her products,

To sell the products or goods on risk  without having lots of finance or money is the part of business risk management. It may be the chance to successful to sell the products and increase revenue.

To know more about exporting here,

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