The brand principle is the most helpful brand driver since it gives a business a decision-making framework.
To put it another way, they influence or "drive" your brand. Brand drivers might be professional, daring, personal, approachable, vibrant, eclectic, classy, suave, charming, affordable, high-end, distinctive, melancholic, grungy, etc.; however, this list is by no means complete.
An identifier, such as a name, sign, symbol, design, term, or some combination of these, that differentiates an item and aids the consumer in choosing a choice is known as a brand. A brand is a guarantee of what a company or product will provide to individuals who come into contact with it.
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