A cognitive message strategy:A) invokes feelings or emotions and matches these with the goods, service, or company being advertised.B) is the presentation of rational arguments or pieces of information to consumers.C) is designed to lead more directly to some type of consumer behavior.D) is the manner in which an ad appeal is presented.

Presenting consumers with rational arguments or pieces of data is a cognitive communication technique. Processing these concepts cognitively is necessary. When a cognitive message strategy is employed, the main message of the advertisement is focused on the features or advantages of the product. Customers that use the product can gain these advantages.

Designing an advertisement with an impact on a person's beliefs and/or knowledge structure is the aim of the cognitive messaging strategy method. This might be done by bringing up any of the multiple potential product benefits.

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