When you consider calls for increased efficiencies, you may also consider qualitative considerations that may parallel uniformity or relevant concerns in other industries. The term limitation of FBI Directors may affirm the need for some diffusion of power among different law enforcement agencies. It also reflects a similar thinking when retaining outside auditors, and requirements that internal budget officers take vacations or rotate assignments.
Which of the following is a situation where your supply cycle analysis most likely requires qualitative assessment beyond pure financial, distance, or other measurable considerations.
a. You are procuring vehicles for your company. Based on the bid responses, your least expensive providers will be either Ford or Toyota.
b. Your company asks you to procure office furniture for the corporate offices. One of the proposals offers definitively lower pricing than other responsive bidders. The prospective provider of furniture offers low prices for offices, cubicle, and common area furniture.
c. You are entering into a contract with BMI to provide licensing for music to be played in the elevators of your corporate office building. Pricing is non-negotiable and applied based on strict formulas tied to a price per genre fee structure.
d. Answers "a" and "c."
e. All of the above.

Instead than using numerical data to make this determination, qualitative analysis, which involves doing assessments using non-measurable data, enables you to examine your management, brand awareness, and customer satisfaction performance instead. Qualitative analysis offers insight into both the immediate and general emotions that customers and staff are experiencing. It aids in identifying the emotional factors that draw customers to your offerings.

In qualitative analysis, judgements are made based on "soft" or unmeasurable data.
Qualitative analysis deals with elusive and imprecise data that can be challenging to gather and quantify.
Since intangibles cannot be quantified by numerical numbers, machines find it difficult to perform qualitative analysis.
The foundation of qualitative analysis is an understanding of people and organisational cultures.
Qualitative analysis is aided by knowing a company's competitive advantage and viewing it through the eyes of customer.

Steps of qualitative analysis

Define your goals and objective
Collect or obtain qualitative data
Analyze the data to generate initial topic codes
Identify patterns or themes in the codes
Review and revise codes based on initial analysis
Write up your findings

Qualitative analysis methods

Because qualitative analysis does not involve any numerical component of the data, analysts are unable to do it using statistical and mathematical models. As a result, there are five main techniques for undertaking qualitative analysis:

Content Analysis
Narrative Analysis
Grounded Analysis
Framework Analysis
Discourse Analysis

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