A multinational advertising campaign allows a company to capture the benefits of standardization while still responding to local differences. This is done by creating a unified global advertising strategy that is tailored to the local market needs.
This can include creating localized versions of the global advertising campaign, using different media outlets to reach local markets, and adapting the message, visuals, and other components of the campaign to fit the local context. Additionally, local market research can be used to ensure that the campaign resonates with the target audience. This type of campaign allows a company to have a consistent branding message across the world, while still being able to respond to the needs of individual markets.
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