In determining the optimal media mix for an advertising campaign, the best sources of information would be: media planners and media buyers.
What does a media planner do?
- Most advertising organizations have a media section where media strategists work.
- They are in charge of placing advertisements where and when they will reach the intended audience for the least amount of money. The watching and reading preferences of the public are gathered by media planners.
- Media planning often involves finding and choosing the best media outlets to employ for a client's brand or product. Finding the right media mix to accomplish the customers' objectives is the aim of media planning.
- A bachelor's degree in a related field of study, such as business, market research, communication studies, or marketing, is often required for media planners. Media planners may be required to obtain a master's degree in media studies for certain top roles.
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