According to research by Nisbett and Wilson (1977), they will tell you why they think they made that choice, but they may not accurately identify the true reason for their choice.
What was the purpose of the halo effect experiment 1977?
- Richard Nisbett, a well-known social psychologist, set out to show how little control we truly have over our mental processes in general and the halo effect in particular in the 1970s. Nisbett and Wilson sought to understand how student participants assessed a speaker.
- A well-known social psychology phenomena known as the "halo effect" occurs when people extrapolate their thoughts about one quality of something to other, unrelated qualities.
- Nisbett and Wilson (1977) thoroughly reviewed the research on dissonance and attribution processes, problem-solving, and helping behaviour that is relevant to people's capacity to report truthfully about the effects of stimuli on their conduct.
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