pleasure is identifying the top decision-makers at each organization, contacting other clients to learn more about them, and figuring out what each organization requires. This method is known as pre-approach.
the initial step of the sales process, during which a salesperson searches for new customers, qualifies them, and gets ready to contact the client.
The primary goal of a pre-approach is to assist the salesperson in gaining more understanding of the client's wants and attitudes such that he may choose the appropriate strategy for the particular prospect. The salesman will also benefit from being able to avoid making critical errors while giving his sales presentation.
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