According to Marshall McLuhan, a hallmark of the literate era of mass communication was that the: medium through which a message was passed was greater than the message passed.
Marshall McLuhan was notable for his input in communication in the mid-20th century. McLuhan opined that the medium through which a piece of information was passed was greater than the information passed. He was also a great advocate of the role of television in shaping the way in which people received and processed messages.
McLuhan noted that a hallmark of the literate era of mass communication was the invention of the television which helped greatly in spreading information across a wide reach. The television consisted of sound and moving images and it afforded a lot of people the opportunity to learn about the recent trends across them. With the aid of this vital medium of communication, many could receive relevant communication for their day.
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