Question

If1-800-Flowers sends email coupons to customers for items they have purchased previously and mails pretty pictures of flower bouquets to addresses that have received orders in the past, the firm is participating in
Multiple Choice sales promotions
personal selling
advertising
public relation direct marketing

Answer 1

The fact that 1-800-Flowers sends email coupons based on what they have purchased before, and pretty pictures of flower bouquets , this is direct marketing .

What is direct marketing ?

Direct marketing refers to a type of marketing where a company interacts with the customers directly . They talk to the customers directly, or send things that are individually customized to just that customer .

1-800-Flowers sent coupons to customers based on things they had purchased before. It also sent flowers to them. These are customized so this must be direct marketing.

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