Question

Portfolio analysis is:
A) the categorization of spend map based on the risks to acquire in the marketplace
and value.
B) a method of multiple sourcing.
C) a method of identifying substitute materials.
D) a method of multiple sourcing, a method of identifying substitute materials and
the categorization of spend map based on the risks to acquire in the marketplace
and value.
E) a method of multiple sourcing and the categorization of spend map based on the
risks to acquire in the marketplace and value.

Answer 1

Portfolio analysis in strategic management is the categorization of spend map based on the risks to acquire in the marketplace and value (A).

Portfolio analysis is an important tool in stratgic management and strategic decision making process. Portfolio analysis enables a company to gain valuable insight into its market position, where to direct investment, and how to enhance a company's products and the total category sales.

Portfolio analysis allows a company to examine all the aspects related to the organization to improve its profits. Portfolio analysis involves analyzing every aspects of product mix to  identify and evaluate all products groups offered by a company and helps company to perpare the detailed strategies for each part of the prouct mix to improve the growth rate.

Portfolio analysis might consist of 7 steps:

1. Identify lines of business
2. Group lines of business
3. Compare business with mission statement
4. Define products and services
5. Program evaluation matrix
6. Find the alternatives
7. Determine program fit

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