False, Differentiation components, overall cost leadership, and these strategies combined may be part of a focus strategy. However, maintaining focus is the primary strategic requirement for success in a market niche.
A focus strategy is a competitive tactic for targeting a particular market segment with marketing and sales efforts. This tactic aims to take advantage of untapped or underserved market segments.
This general strategy can employ either cost leadership or differentiation, but it chooses not to target the entire market for a specific product. As the name implies, the concept is to concentrate on a certain market segment, working to provide that sector with a desirable product, either due to outstanding quality, customer distinctiveness, or lower costs than any competitors can match.
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