Question

arno stopped at a newsstand to buy today's wall street journal. while he was paying for his newspaper, he noticed a sudoku puzzle book, which he also purchased. in this example, the puzzle book is an example of a(n) product

Answer 1

While paying for newspaper, Arno noticed sudoku puzzle book, which he purchased, the puzzle book is an example of convenience goods.

Convenience goods are something that are required in day-to-day life a person. Consumers often and conveniently purchase stuff with minimal effort on their part. Since consumers' buying habits change for certain products, marketers adopt a slightly different strategy when marketing them. You can effectively advertise these kinds of products utilizing more powerful techniques if you have a clear understanding of what convenience goods are in marketing. Interested in products were items that enhance a customer's life and need to be replaced on a pretty regular basis. Since consumers buy these things often, they frequently do so with minimal thinking or engagement. They hardly ever evaluate the product because the variations between options are so minimal. Consumers skip the entire purchase cycle when they buy this stuff.

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