The leader of the IDEO brainstorming session enforces the rule to encourage wild ideas by asking members to propose ideas that are closer to ridiculous.
It is not always easy to persuade participants to actively participate in a brainstorming session. Some people are afraid to share creative ideas in front of coworkers or, worse, their boss. After all, by sharing a crazy idea, you risk embarrassing yourself. It is the facilitator's responsibility to overcome these reservations. One method is to hold a Bad Idea Brainstorm, which is an exercise that encourages a group to search for the worst possible idea.
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