Once its competitors were out of business, Kent Inc. raised the price. In this scenario, Kent Inc. most likely Indulged in predatory pricing.
What is Predatory pricing?
Predatory pricing is a pricing strategy where a dominant firm in an industry will intentionally lower the prices of a product or service to loss-making levels in the short-term. This is undercutting on a larger scale.
The idea is to force any current or potential competitors out of the market since they can't successfully compete with the market leader without suffering a loss. When competition is gone, the dominant company that now holds a majority of the market can eventually raise its prices to monopoly levels to make up for its losses.
When the dominant firm raises prices to make up for lost earnings, it is when predatory pricing and competitive pricing diverge.
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