The ideal result for Nike would be for Adidas to decide against advertising. If Adidas decides not to promote, Nike's decision to not advertise will have the greatest impact on their business.
How to effectively use the word "outcome" Only conclusion we could accept was this one. The result tonight should be more to your taste. The only people who can affect how this turns out are us.
Deterioration and failed to uphold or progress are examples of negative consequences. Failed to adhere with a requirement constitutes a defect even if there is no obvious negative effect from the deficient activity. Many standards don't focus on results.
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