mcdonald's has a policy that, in addition to ketchup, mustard, and onions, all burgers must have two pickles. this contributes to efforts to reduce the

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This helps with attempts to close the standards gap and deliver service quality that is measurable and based on customer expectations.

What does the service quality gap model entail?

Professionals can analyze customer satisfaction and pinpoint areas for improvement using the gap model of service quality. Customer service is  part of most businesses, regardless of whether they are sales or service focused. Retail, food, hotel, and the healthcare sectors are a few that employ this technique.

This technique is also referred as the "five gaps model" or "customer service gap model," covers the most typical communication problems that might lead to a discrepancy between what customers expect from service and what they actually get. Additionally, this model aids managers in better understanding their clients' needs.

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