Ubiquity is the unique feature of e-commerce is related to the ability to interact with web technology everywhere.
What is Ubiquity in E-commerce?
Why has e-commerce grown so quickly? The answer lies in the internet's and web technology's distinct features. Simply put, the internet and e-commerce technologies outperform previous technological revolutions such as television and radio. When compared to physical retail stores, services, and entertainment, e-commerce is also the fastest growing form of commerce.
The internet and web as a commercial medium have eight distinct characteristics that contribute to the rapid growth of e-commerce: ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/customization, and social technology.
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