The CMO of business unit is likely to be responsible for creation of its marketing plan.
A comprehensive business plan could include a marketing strategy. A well-written marketing plan must start with a strong marketing strategy in order to accomplish goals. While a marketing strategy includes a list of tasks, it is of little use to a business without a strong strategic base. A marketing plan is a thorough report or blueprint that describes the advertising and marketing strategies to be used in the upcoming calendar year. It covers the commercial operations involved in achieving particular marketing goals within a predetermined time frame. A marketing strategy also contains a discussion of the target market, a description of the target market, and a description of the marketing mix that will be used by the company to meet its marketing objectives.
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