Intangible, services are regarded as being intangible because they cannot being touch, tasted, seen, or owned like products can. It is frequently more difficult because of this to explain the advantages to customers.
The correct option is B .
What does "marketing services" mean?
Businesses that offer their clients a service can utilize services marketing to raise their brand recognition and revenue. Services marketing, as opposed to product marketing, is concerned with promoting immaterial exchanges that benefit consumers.
Why is marketing for services crucial?
Professionals utilize service marketing to foster enduring relationships with clients and increase consumer loyalty. Because customers can customize services based on their demands and obtain them by personally meeting the service provider, marketing concept differs from product marketing.
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