Firms face downward-sloping demand curves, and the products competitors sell are differentiated.
When a large number of businesses provide rival goods or services that are comparable but imperfect alternatives, monopolistic competition exists. A monopolistic competitive industry has minimal entry requirements, and decisions made by any one firm do not immediately affect those of its rivals.
Customers can choose from a wide range of goods and services because they are differentiated; consumers are informed about the goods and services available in the market; there are few barriers to entry; a vibrant business environment; customers can obtain a great variety of goods and services; higher quality of products
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