The organization's design goal is to help managers to translate their selected strategy into a realized one.
Organizational design is a step-by-step approach for identifying dysfunctional components of work flow, procedures, structures, and systems, realigning them to current business realities/goals, and developing strategies to implement the new changes. The approach focuses on both the technological and human aspects of the business. For the majority of businesses, the design process results in a more effective organisational design, considerably enhanced results (profitability, customer service, internal operations), and empowered and committed personnel. The design process is distinguished by a comprehensive and holistic approach to organizational improvement that encompasses all aspects of organizational life.
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