Question

to create an effective imc program, marketers need to move consumers through a series of mental stages for which there are several models, the most common being the

Answer 1

Marketers must move customers through a series of mental stages in order to create an effective IMC program. There are several models for these stages, the AIDA model being the most widely used.

What is the AIDA communication model for marketing?

Attention, Interest, Desire, and Action (AIDA) are the stages. Your content should ideally do all four of these things during these four stages: draw attention to your brand, pique people's interest in your product or service, pique their desire for it, and compel them to try or buy it.

What role does AIDA play in marketing?

The primary benefit of the AIDA model is its effortlessness. The model's straightforward design makes it timeless, making it suitable for use today. For instance, the AIDA model can be used as a checklist to identify potential flaws by marketers who want to improve their brand's online presence.

To learn more about AIDA model here

https://brainly.com/question/6293538

#SPJ1