Question

Diapers is a product category in the maturity stage of its product life cycle. This means that the manufacturers of diapers:
are most interested in building product awareness
want to create primary demand for the product
have increased trade allowances
are creating product line extensions

Answer 1

In the maturity stage, income slow down, indicating that the market has begun to attain saturation.

This is additionally one of the stages of the product life cycle when pricing becomes competitive. This makes the profit margins thinner.

At which stage in the product life cycle do sales experience their most fast increase?

The standard attribute of a successful new product is a gradual upward jostle in its sales curve all through the market improvement stage. At some factor in this upward shove a marked extend in consumer demand happens and sales take off. The boom is on. This is the opening of Stage 2—the market boom stage.

The central thrust of market messaging and promotion at some point of this stage is “This company is the best!” Pricing additionally will become more aggressive and should be adjusted to align with the differentiation strategy. Often in the growth phase the marketer must pay tremendous attention to distribution.

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