The best way for a campaign manager to find out what percent of voters will and will not vote in an upcoming election is to conduct a poll or survey. This will provide a more accurate estimate of the voter turnout than relying on past elections or other predictions.
What is campaign manager?
A political campaign's operations, including such fundraising, advertising, opinion polling, voter turnout (with direct contact to a public), and other supporting activities, are coordinated by a campaign manager, chairman, or director, who may be employed or volunteer. They frequently serve as the campaign's most prominent leader outside of the candidate. Modern campaign managers, especially those running for president, are more focused on carrying out strategy than on developing it. Usually, pollsters as well as media consultants who specialise in politics work as outside political consultants with the senior strategists.
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