A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target a market
A target market is a set of people who have been identified as being the most probable potential customers for a product based on factors such as age, income, as well as lifestyle.
The goal of identifying a target market is straightforward: to gain a clear understanding of the potential customers who might buy a product or service in order to direct marketing efforts. Businesses that understand their target market can create marketing campaigns that reach and appeal to one‘s customer base.
This same four main types of market segmentation are demographic, psychographic, behavioral, and geographic segmentation, but there are many other strategies you could use, including numerous variations just on four main types.
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