Small data files stored on websites that can generate a user profile about a consumer are a type of invisible marketing influence known as Bot
Bots, short for robots, are computer programs designed to carry out particular activities as part of another program or to mimic human action.
Bots are created to automate operations without human input, doing away with laborious manual procedures.
These repetitive operations can frequently be completed much more quickly, consistently, and accurately than by a human.
Bots can de used as an undetectable marketing influence that uses little data files saved on websites to create user profiles about consumers.
Learn more about bots here:
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