Question

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Thea and a client are discussing the design for the client’s new office building. The client wants the building to embody her company’s commitment to forward-thinking technology and new ideas. Thea proposes the use of sheets of ethylene tetrafluoroethylene (ETFE), a fluorocarbon-based polymer, for the new building instead of glass. The client has never heard of ETFE and is skeptical. How might Thea convince the client to go with ETFE? (Select all that apply. )



Emphasize that ETFE is not new but has been in use since the 1970s.


Talk about its use as a material for aeronautic insulation.


Explain that ETFE is like glass only better, transmitting more light while weighing and costing much less.


Remind the client that she wants her building to embody a commitment to innovation

Answer 1

The customer wants the structure to represent the dedication of her business to cutting-edge technology and fresh concepts.

Cutting-edge technology, often known as technology at the cutting edge of knowledge, is defined as technological tools, methods, or accomplishments that make use of the most recent and advanced IT breakthroughs. Organizations at the forefront of the IT sector are frequently referred to as "cutting edge."

Cutting-edge technology is often referred to as leading-edge or modern technology.

Contrary to bleeding-edge technology, which is so new that it puts users at risk for unreliability, cutting-edge technology refers to contemporary and fully developed technology features. The term can refer to any type of technology, including that used in the automotive, medical, engineering, and countless other industries, despite being most frequently used to describe computer and electronic technology.

The phrase "cutting-edge technology" is vague and frequently used in marketing contexts.

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