Question

Following statements are correct, exceptA.A basic principle of relationship marketing is that firms should concentrate on producing and promoting products that appeal to large groups of people.B.Relationship marketing moves away from mass production and toward custom-made goods and services.C.Firms adopting a relationship marketing strategy often establish an online presence to communicate with customers.D.Relationship marketing depends on understanding individual consumers and responding quickly to their wants and needs.

Answer 1

The following statements are correct, except "A basic principle of relationship marketing is that firms should concentrate on producing and promoting products that appeal to large groups of people" Option A

What is the principle of relationship marketing?

Generally, As essential elements of relationship marketing, individualization of service, knowledge about the customer, investment in the customer, interaction with the customer, integration of the customer, intention, and selectivity have also been recognized.

The following assertions are true, with one exception: "A fundamental tenet of relationship marketing is that businesses need to focus their efforts on generating and advertising items that appeal to broad groups of people." Alternative A

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