Public relations is the organizational function which manages the firm's communications and supports other promotional efforts.
Public relations is defined as a unique management function which tends to use communication in order to help manage relationships with key publics. Thus, public relations is considered to be the practice of managing and disseminating information from an individual or an organization.
The public relations specialists are said to build and maintain a positive public image for a company or an organization. However, public relations tend to manage the firm's communications and supports other promotional efforts.
Hence, public relations is said to be a strategic communication process.
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