This statement is False, in the second stage of the needs satisfaction approach, the salesperson ensures that the buyer recognizes that the product meets the customer.
The goal of need satisfaction selling is to satisfy the customer. The salesperson investigates the needs of the customer, both their spoken or stated wants and their unspoken or implicit needs, and then plans his sales pitch or presentation accordingly.
This method also goes by the name of need fulfillment. For instance, providers of set-top boxes like Tata Sky, Sun Direct, and others practice need satisfaction selling. To accommodate the needs of various consumer types, they provide several packages. They also provide unique bundles that let the customer select the channels they want based on their interests and then receive that specific package. Here is where need fulfillment selling is relevant.
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