national geographic magazine brought a bit of nature to new york as part of a week-long event promoting the magazine's october 2006 cover story on parks. the magazine hosted an interactive photography exhibit, which celebrated international and national parks. invitations to representatives of the news media were an attempt to use which element of the promotional mix?

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18-11-2022
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national geographic magazine brought a bit of nature to new york as part of a week-long event promoting the magazine's october 2006 cover story on parks. the magazine hosted an interactive photography exhibit, which celebrated international and national parks. invitations to representatives of the news media were an attempt to use which element of the promotional mix?

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Tundexi Tundexi · Answer 1 · 2022-11-21T20:40:03+01:00

As given that the national geographic magazine hosted an interactive photography exhibit which celebrated international and national parks. Any invitations of the news media will use an element of the promotional mix which includes:

advertising
public relations
Sales promotion.

What is a promotional mix?

In marketing, the promotional mix refers to the blend of promotional variables chosen by marketers to help a firm reach its goals, which has been identified as a subset of the marketing mix.

Generally, the promotional mix is an allocation of resources among five primary elements which are Advertising, Public relations or publicity, Sales promotion, Direct marketing and Personal selling.