The statement that the "advertising budget should remain the same throughout the course of the product life cycle" is False.
At different stages of the product life cycle, different types of advertising will need to be employed. For instance, in the growth stage of the product life cycle, there will need to be more of an emphasis on persuasive advertising because the product is not well known yet. So people ( the market ) need to be persuaded on the benefits of the products.
This fact that there are different advertising types applied during the prodcut life cycle means that the advertising budget will not be the same. As the types of advertising are different, they will have different costs. And so the advertising budgets will fluctuate throughout the product life cycle which the company needs to be ready for.
Find out more on the advertising budget at https://brainly.com/question/26034834
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