Assume an apple grower is engaged in business in a highly competitive market. A crate of apples is currently available on the market for $30. MR thus equals 30.
Consider a farmers market where all of the vendors are selling the same brand of jam. There is not much difference between them since they all use the same recipe and set the same price for their goods.
A hypothetical extreme is a market where there is perfect competition. However, multiple rival companies providing remarkably identical products force producers in a number of industries to frequently behave as price takers.
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