To increase sales of Chex cereals, Ralston Purina offered a free pound of bananas to customers who bought the large-size box. this form of sales promotion is called a Trade Promotion Techniques.
What is Trade Promotion Techniques?
Trade promotion is a marketing strategy that uses special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation freebies, and other incentives to boost product demand at retail businesses. Trade promotions can assist businesses in a number of ways.
A trade promotion is a marketing tactic used by B2B businesses to draw in additional clients. Promotional discounts, financial refunds, and competitions are a few examples of these activities. This marketing strategy is typically used by wholesalers and product brands to forge alliances with companies.
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